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How Businesses are Using Pokémon Go to Make Money

One small app is changing the way people exchange goods and services.

In the time you spent chasing that “rare” Doduo, businesses across the world have figured out a way to extract the popularity of Pokémon Go to its full potential. Here’s how they’re doing it.

What makes Pokémon Go special?

It gets people moving to specific locations

The amount of value businesses place in getting people to travel to exactly where they want is staggering. Imagine if ad agencies could get you to walk to the exact place in a prominent plaza to get you to see their billboard. Or if they could lure you into walking into a coffee shop on your way to the subway. With Pokémon Go companies and even local businesses don’t have to spend much time and resources in getting atleast a small percent of the population (still a huge amount of people) playing Pokémon to step inside their business. It’s already happening in restaurants, bars and clothing stores, which either have constant lures in them, or have been turned into a gym.

Clothing store using Pokemon Go signs to attract customers

Connecting with your customers

There’s nothing like a business using what you like to sell things to you. Yesterday T-Mobile launched a plan to give free Pokémon Go data for a year. Net-neutrality violations aside, this move means that even the biggest companies in the world are eyeing Pokémon Go with $$$ in their eyes.

If you haven’t started playing Pokémon Go and want to get in on the action, we have just the quick guide for you. Everything you need to get started with Pokémon Go.

Of course, it’s not specific to big companies or small businesses. These group of guys decided that they could earn some quick cash by helping out fellow trainers.

The park had 50+ people last night. these guys are genius. from pokemongo

Catering to individual teams

Part of the genius of Pokémon Go is that it incorporates a system that builds pride with team affiliations. The three teams, Team Mystic, Team Valor and Team Instinct have distinct rivalries with one another. This enhances the social aspect of the game but also provides an opportunity for businesses to leverage this added point of contention.

pokemon go team mystic
via Minkus27

Pokemon Go is a serious threat to companies like Foursquare and Groupon, who are being left behind if they don’t innovate in the field of Online Marketing. The true disrupter it turned out to be, as the app is able to boost sales in locations by as much as 75% through spending a few dollars on Lures. Is Pokémon Go itself just a fad? Maybe. But it’s so immensely popular right now that it makes sense for businesses to hop on to the bandwagon.

Google trends comparing Pokemon Go with other games
Google Trends Comparing Pokemon Go with Other Popular Mobile Games

Written by Upamanyu Acharya

I founded Fynestuff. I play games, write TV and tech articles and look towards putting Buzzfeed out of business someday. Reach me on Twitter:
@upa007

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